You’ve made sure your résumé is well structured, shows a relevant job history, emphasizes your soft skills and is, of course, free from errors.
But where are the responses from the dozens of companies that you have applied to? The problem could be that your résumé fails to stand out because you haven’t specifically outlined your achievements and skills. This is according to Laszlo Bock, senior vice president of people operations at Google, in a recent LinkedIn post he says;
“You might feel like it’s hard to measure your work, but there is almost always something you can point to that differentiates you from others,”
To ensure that you present, quantify and demonstrate your achievements well, Bock recommends the following formula:
Accomplished [X] as measured by [Y] by doing [Z].
“Start with an active verb, numerically measure what you accomplished, provide a baseline for comparison, and detail what you did to achieve your goal,”
For example, take this sentence from a sample résumé:
“Studied financial performance of companies and made investment recommendations.”
Bock rewrote it to say this:
“Improved portfolio performance by 12% ($1.2M) over one year by refining cost of capital calculations for information-poor markets and re-weighting portfolio based on resulting valuations.”
The latter helps you to stand out because it gives exact details, clarifies how important they are and provides clear details about what the applicant actually did. All of this adds to the credibility of the claims. The more details you can provide, the better, because it proves that your skills live up to expectations.
“Even if your accomplishments don’t seem that impressive to you, recruiters will nevertheless love the specificity,” Bock says. “‘Served 85 customers per day with 100% accuracy’ sounds good, even if the customers are people you rang up at a grocery store.”
Click here to read the full LinkedIn post.
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